Why do I need to start thinking about estate planning?

Written By Shannon Hewlko

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Shannon Hewlko

Shannon’s passion for design and the creative process was sparked while working abroad with the talented and inspiring team at Heatherwick Studio - a design architectural practice in London, England. Upon returning to Canada, Shannon embraced her interest and natural talent by studying at the Alberta College of Art and Design, where she graduated with a degree in Visual Communications and a double major in Advertising and Graphic Design.

Through her evolving roles at Trigger, CP Rail, Western Sky Creative and Anstice Communications, Shannon honed her ability to create compelling stories through visual design that not only complement communications’ tactics but elevate a brand’s essence. Shannon’s fun-loving, adventurous approach to her work, coupled with her drive for consistent project execution and cultivating cohesive brands, is unique, motivating and inspiring.

On a personal note, Shannon is an aspiring triathlete and there is no doubt that she passes those long hours biking, swimming and running by dreaming up ideas and developing strategies for her many projects. When she’s not training for her next triathlon, Shannon stays in shape by picking up mad dance skills from her two-year-old niece, Tootie, at their weekly dance off in her sister’s living room.

https://www.hewlko.com
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